Sales Channel Optimization

We engage you and your customer to complete a “Health Check Survey” to establish your current status and any barriers you may be experiencing for the following key elements in SCO:

• Your Market-Share status

• Your Sales strategy

• Your Customer Relationships status

• Your Customer’s experience

 Increase your market share by

• Marketing your value proposition,

• Creating the best channel and direct sales mix to increase revenue,

• Understanding your competitive landscape,

• Channel optimization

• Partner Performance Review Management (PPRM).

Develop an effective Sales Strategy by

• Aligning your sales organization and sales strategy,

• Improve sales force productivity,

• Implement a Sales Process Methodology (SPM),

• Engaging in Strategic Account Management (SAM),

• Implement Sales Performance Review Management (SPRM).

Growing profit through Relationship Selling by

• Understanding your Relationship Capital (RC),

• Implementing Enterprise Technical Selling (White board selling to the CIO/CTO positioning your solution to fit into their technology strategy),

• Engaging in Key Relationship Account Management (KRAM),

• Strengthening individual relationships with customers/clients,

• Driving a relationship-based sales culture.

Enhancing Your Customer’s experience through

• Effective Customer Service

• Easy to do business with culture

• Effective solution and services

• Building rapport

• Getting their endorsement