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Sales Channel Optimization


Sales Channel Optimization

We engage you and your customer to complete a “Health Check Survey” to establish your current status and any barriers you may be experiencing for the following key elements in SCO:

  • Your Market-Share status

  • Your Sales strategy

  • Your Customer Relationships status

  • Your Customer’s experience

Marketing team meeting

Our Solution Will Help You To

Casual Business Meeting

 Increase your market share by

  • Marketing your value proposition,

  • Creating the best channel and direct sales mix to increase revenue,

  • Understanding your competitive landscape,

  • Channel optimization

  • Partner Performance Review Management (PPRM).

Develop an effective Sales Strategy by

  • Aligning your sales organization and sales strategy,

  • Improve sales force productivity,

  • Implement a Sales Process Methodology (SPM),

  • Engaging in Strategic Account Management (SAM),

  • Implement Sales Performance Review Management (SPRM).

Growing profit through Relationship Selling by

  • Understanding your Relationship Capital (RC),

  • Implementing Enterprise Technical Selling (White board selling to the CIO/CTO positioning your solution to fit into their technology strategy),

  • Engaging in Key Relationship Account Management (KRAM),

  • Strengthening individual relationships with customers/clients,

  • Driving a relationship-based sales culture.

Enhancing Your Customer’s experience through

  • Effective Customer Service

  • Easy to do business with culture

  • Effective solution and services

  • Building rapport

  • Getting their endorsement

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